Category Archives: Press Coverage

Boomer McLoud Nashua often appears in the press when our custom installs win Car Shows or are featured in various publications.

Union Leader Readers Choice

readerschoicecoverBoomer Nashua Mobile Electronics was very pleased to find our Car Audio Store listed in this years Manchester NH Union Leader Readers Choice Supplement. Many thanks to all our great Customers for their vote. We work hard to provide the very best in products and service possible.  Again, Thank-you all for your votes, Your Friends at Boomers!

Top 100 Installers 2012-2013

One of our installers made TOP 100 Installers for 2012-2013. Congratulations Ryan!


This is to certify that

Ryan Leblanc

is recognized as one of Mobile Electronics magazine’s
Top 100 Installers in the United States for 2012-2013.

This Certificate is a testament to this installer’s
expertise, professionalism and continuous pursuit
of knowledge to better his abilities
as well as those of his peers.


Boomer Techs Rank in Top 100 Installers 2011-2012

Top 100 Installers 2011-2012

We here at Boomer McLoud Nashua are really proud of our highly skilled technical staff.  These guys are a major part of why our custom work wins shows and turns eyes everywhere. We know they are the best, but what we think might be considered biased, so here is what the industry says. Two of our installers (Norm & Ryan) made the list of Top 100 Installers for 2011-2012.  This list was prepared by Mobile Electronics, you can see the top 100 installers here. Search for Boomer, or Nashua to find them in the list.





May 2012 American Bagger Cover Story

May 2012 American Bagger: CFO Street Glide

CFO Street Glide Boomer Nashua Custom HarleyAmerican Bagger Cover Boomer Nashua Custom HarleyWe have a running joke among the staff. About 100 times a year, we are asked, “Is my bike cover worthy” or “Am I getting the cover.” We’ve had shops turn down a bike feature in our magazine because they weren’t getting the cover. Arlen Ness. Cory Ness. Paul Yaffe. Donnie Smith and Brian Klock never ask for the cover. They are happy that their talents are recognized and they welcome the exposure for their companies. Before we arrived in Daytona and saw this bike. Craig Finnerty of CFO. asked if it was going on American Bagger Cover Boomer Nashua Custom Harleythe cover. We texted back and forth the entire week. Bit I didn’t reveal if he would get the cover. I even posted a picture of the Bagger on our Facebook page with the caption, “Possible cover bike.” What Craig didn’t know is that we had cover-worthy bikes for this issue. But not that special cover-worthy photo. We decided the first day at Bike Week that Craig’s Bagger was going on the cover. So the lesson is – sometimes all you have to do is ask. Unless you’re American Bagger Cover Boomer Nashua Custom HarleyRonnie from Chop Docs, you should know better! Chad Charbonneau of Litchfield. NH was a motocross racer. After numerous surgeries, broken bones and physical therapy, he decided that it was safer to ride a Bagger on the street than ride off road. Chad’s first Harley is this 2010 Street Glide. He thought he had a good idea of what he wanted: a stretched rear fender, stretched bags, a 21″ wheel and a new front fender. He arrived at Daytona for Bike Week in 2011 and realized his Bagger wasn’t that special. He noticed the trend of 23″ and 26″ wheels up front. He came back from Daytona and installed a 23″ up front and a new stereo. After a couple months American Bagger Cover Boomer Nashua Custom Harleyhe decided to go to the next level and cut/rake the frame, install a 26″ front wheel, a new rear fender, stretched bags and another new stereo from Boomer Nashua. After 15,000 miles of trouble-free riding with the 26″ front wheel, Chad was tired of all the haters asking how he could ride his Bagger with that big wheel. Maybe it was out of spite at first, but his latest makeover (he swears it’s the last) took his Bagger to an entirely new level.
Chad’s latest makeover was a joint build by Boomer Nashua’s located near Nashua, NH and Craig Finnerty Originals. Boomer Nashua’s handled the audio and all the fabrication associated with that, while Craig handled the engine performance and the styling.

American Bagger Cover Boomer Nashua Custom HarleyThe Twin Cam motor was rebuilt by CFO and bumped up to 107 cubic inches. Performance upgrades include a T-Man welded crank, ProCharger supercharger, Screamin’ Eagle Super Tuner Pro, T-Man cams and stage-four ProCharger heads, Wiseco gas-ported pistons, Sinister “Up Yours” exhaust and T-Man cylinders. Eric Paquette, of DAS Performance, tuned the motor for final numbers of 201 horses and 170 ft. -Ibs. of torque. To keep that power in check, an AIM CF2 lockup clutch was installed.
The frame has two inches of stretch and nine degrees of rake with an HHI neck kit. Arnott Air Ride was installed on the back with Native Custom Baggers’ air ride up front. The tubes are four inches over from Native Custom Baggers, the sliders and 12-degree raked trees are from HHI. The chinspoiler is from Ballistic. A 30″ Thomason Performance wheel rides up front with matching 13″ rotors and HHI six piston calipers. A matching 17″ Thomason Performance wheel rides on the back. The wheels were pinstriped by KandyMan Kustoms.
The HHI bars feature HHI grips and hand controls. The outer fairing is from Ballistic and features a Sinister windshield. The inner fairing is from FBI. It was modified by Boomer Nashua’s and features an iPad 2. The one-off audio system consists of a Kenwood head unit American Bagger Cover Boomer Nashua Custom Harleyin the left saddlebag, and an Arc Audio amp that powers two sets of Focal speakers. One set is molded into the front of the saddlebags and the other set is in the inner fairing, which also has custom tweeter pods. Boomer Nashua’s is responsible for the taillight, license plate mount, turn signals and modifying the Arlen Ness Down-N-Out Bags. The stretched tank is from Bagger Nation. Tom’s Tops and Trim made the seat on a CFO seat pan. Front and rear fenders are from B’Coo!. Bad Dad supplied the floorboards and foot controls. Powder Coating Alternatives handled the coating. Mike and Dario at Crossroads Collision handled the paint and KandyMan Kustoms took care of the pin striping. Boomer Nashua’s store can be reached at 603.889.9799. Craig Finnerty at CFO can be reached at 603.279.9059…American Bagger Cover Boomer Nashua Custom Harley

Owner: Chad Charbonneau Brand Name: Harley-Davidson® Model: Street Glide Year: 2D1D Fabrication: Boomer Nashua/CFD Assembly: Boomer Nashua/CFD/Owner Build Time: 6 Months Powder Coating: Powder Coating Alternatives Paint/Graphics: Crossroads Collision Color/Graphics Description: Pinstriping by KandyMan Kustoms
Manufacturer: Harley-Davidson Model: Twin Cam Displacement: 107 cu. in. Rebuilt by/Balancing: CFD Lower End: T-Man Welded Crank Cylinder Heads: T-Man Stage 4 Pistons: Wiseco Gas Ported Cylinders: T-Man Air Cleaner: ProCharger EFI/Fuel Management: SE Super Tuner Pro Exhaust: Sinister “Up Yours” Cam[s]: T-Man 662.2 Rocker Arms/Pushrods: S&S Compression Ratio: 9.5:1 Rated HP: 201 Finish: Jet-Hot Coating
Manufacturer: Harley-Davidson Shifting: 6-Speed Special Features: AIM Corp. CF2 Lockup Clutch
Manufacturer: Harley-Davidson Model: Street Glide Suspension Type: Arnott Air Ride SpecialFeatures:HHINeckKit,Ballistc ChinSpoiler
Manufacturer: Harley-Davidson Model: FL Style/Type: Native Custom Baggers Air Ride Tubes: Native Custom Baggers Sliders: HHI
FRONT/Size: 30″ Wheel: Thomason Performance Tire Size: 140/40-30 Brake Calipers: HHI 6-Piston Brake Rotors: Thomason Performance 13″
REAR/Size: 17″ Wheel: Thomason Performance Tire Size: 200/50-17 Brake Caliper/Rotor: H-D
Handlebars/Grips/Hand Controls: HHI Fairing: Ballistic/ Boomer Nashua Windshield: Sinister Headlight: HID/Boomer Nashua Taillight: Boomer Nashua Add. Lighting: Directionals by Boomer Nashua License Plate Mount: Boomer Nashua Saddlebags: Arlen Ness Down-N.{)ut/ Boomer Nashua Seat: CFO/Tom” s Tops and Trim Gas Tank: Bagger Nation Fenders: B” Cool Footboards/ Foot Controls: Bad Dad Sound System: Boomer Nashua, NH
American Bagger Cover Boomer Nashua Custom HarleyAmerican Bagger Cover Boomer Nashua Custom HarleyAmerican Bagger Cover Boomer Nashua Custom HarleyAmerican Bagger Cover Boomer Nashua Custom HarleyAmerican Bagger Cover Boomer Nashua Custom Harley

With permission 2012 American Bagger magazine

Boomer McLoud Xtreme Car Audio – Record sales for year 2002

By Jared Bracci Progress Writer

The Xtreme car audio guys at nh-car-audio

The Xtreme Car Audio guys at

NASHUA – Let’s face it, music is our only universal language. Music inflicts emotions that all language can only attempt to understand. It’s greatest beauty, is that everyone hears it and can understand it in their own way. If I were to get on a plane and fly to Paris, by the time I landed at the airport and made my way to a cab, I would be turning the pages in my French dictionary with great rapidity in order to converse. But as soon as I hit the door at one of the hot clubs in the cities west end, and heard the fiery rhythm section of a local gypsy jazz band, not only would my dictionary remain in my pocket, and my senses be heightened, but I would be able to relate to the music in whatever way my emotions guided me.

Xtreme Car Audio

Such was the case when I walked into Boomer McLoud Xtreme Car Audio on Amherst Street in Nashua one evening. I immediately felt alive when I noticed a young couple standing in front of a wall of speakers with their hips turning and toes tapping. Sure, the new Santana single, ‘Game of Love’ sounded great, but wow, the Alpine 980 receiver, combined with the Clarion coaxial speakers and the Kicker subwoofers were down right electrifying! For a brief moment, I was overcome, by the rush of adrenaline pouring through me. After the song ended, I watched a grin form on the young mans face, as if to say to his companion. “So, you want it?”

Actually, there’s a lot you will want to buy in this store. Or, at the very least, to look at and listen to. Boomer McLoud is like no other car audio store in the area. They are in the business to enhance your driving experience with high-end audio components, mobile amplifiers, video and navigation systems, alarm systems, remote starters, suspension work, specialty molds, body kits, exhaust kits, performance rims and complete after-market customization packages. There is also an extensive list of merchandise such as high performance power cable, racing pedals, shift knobs, and strobe lights. “All the brands Boomer chooses are based on three criteria: performance, reliability and customer requests,” explains owner Jamie Page. “When you shop here, you become a part of our family. We make every attempt to be on a first name basis with all our customers.” And that’s a lot of customers, when you consider that Jamie and his staff sold over 1 million dollars in car stereos in 2002 alone! Brands such as Alpine, Sony, Clarion, and Nakamichi were best sellers.

When it comes to installing all these great things you’re hearing in your head, Boomers has assembled a dream team of talent. As Jamie succinctly put it, “We have the ability to install anything, anywhere, anytime. These are some of the best guys in the world I’m working with, and it’s great because we all have our own niche and are learning from each other all the time.” Jamie views his job as two tiered. He handles the audio, video, remote starter, and other electronic sales. Couple this with product development skills that he specialized in with stints at Sony Corporate, Phoenix Gold, and Soundgate. He is joined by Ron Mackey, who handles performance parts such as wheels, tires, turbo chargers, suspension, exhaust systems and all special order products. Ron is in his first year, but is a major reason why Boomers concluded 2002 with record sales. Another recent addition to the Boomers sales staff is Kevin Huffman. Kevin offers extensive product knowledge and an amiable personality.

When it comes to installation, Boomers installation manager, Ryan Leblanc brings nine years experience to the art of installation. He provides custom fabrication, fiberglass work, specialty molds, and other unique applications. Many products Boomers offers need to be specially fit into a customers car. It’s this particular area that Ryan and the installation team will dazzle you.

This team also includes Ian Brandon who has 17 years experience with installations. With an eye for the exotic, Ian specializes in European vehicles such as Audi, Porsche, BMW, Ferrari, and Lotus. He has the unique ability to adapt to the most unwieldy of cars, and last year completed the entire installation on a BMW 325I, that was featured on the February 2002 BMW Sports Magazine.

Josh McIntosh and Sean Strasshauf round out the Boomers team. Josh brings a tasteful aesthetic and artists vision to the design and installation of the custom components. With the exceptional growth Boomers experienced last year, installation hours had to be provided during the evening. To answer this need, master installation guru, Sean Strasshauf came aboard to work third shift. Highly passionate about his craft, Sean has instilled a greater level of convenience to all Boomer customers. For example, if you stopped in the store one afternoon, and decided on purchasing a car stereo with a few other complementary items, such as speakers, subwoofers and a power amp, it is conceivable that you could leave your car overnight and pick it up the next morning on your way into work. And just think, what a blissful commute it would be.

But no matter how good the products and the service are, it is the warranty that will weigh heavily in a customers decision to buy. To help Boomer McLoud stay ahead of the competition, Jamie offers customers a warranty on installation for the life of their vehicle (goes with xtreme car audio). This in itself displays the level of confidence Jamie’s team has in their work, and is one of the reasons they have raised the standards of what people look for in the car audio industry.

And once you become a customer at Boomer McLoud, no matter what size the purchase, you are always welcome to some of the coolest events in the area. Last summer Jamie sent invitations to all the Boomer customers, inviting everyone to stop by the store to show off some of their electronic goodies and aftermarket custom kits. A complementary buffet was also provided by Margaritas. The afternoon consisted of radio throwing, in which you had to toss a radio (provided to you by Boomers) into a trash can that stood about 10 yards away. The prize: a free radio/cd player. Another event offered everyone the opportunity to try and pulverize a power amp by smashing it into the ground. Six hours later, the winner was given a free power amp by Boomers. Now this is Xtreme car audio at it’s finest.

Boomer Nashua, feature NH Telegraph, special Audio section

By JARED BRACCI, Progress Writer

The guys at boomer nashua

The guys at Boomer Nashua (

A Boomer Nashua article taken from the Nashua, NH Car Audio special section in the Telegraph

NASHUA – It’s January. It’s balmy outside, and it’s raining again. Raining again, in January! It’s early in the morning and I’m wondering what to wear today? Just the thought of knowing a short sleeve shirt, raincoat, and an umbrella are appropriate doesn’t bode well with my morning mood. Err… and just like that – it gets my tired mind reeling.

What’s happening to our New England seasons? They seem to have become microcosms of seasons within a season. The old joke of, “Just wait fifteen minutes and the weather will change,” has taken on new and harsh relevance – and it really isn’t funny anymore. I begin the day feeling a combination of sadness and guilt. There’s just so much to be concerned about lately, the depleting ozone layer, Katrina and its victims (all of us) and our proud soldiers in Iraq – to mention but a few. One last look out the kitchen window at the soggy field, extending out to the barren forest, and I walk out the door and fire up my car ignition. Vroom, Vroom! “Ah, O… my car even sounds irritable this morning!”

For many of us, the drive to and from work can offer a time of reflection, a brief solace from the outside world and the opportunity to focus on the challenges and pleasures ahead. For me, listening to a favorite CD can usually be the ideal mood enhancer, and today I’m in desperate need for a little reflection. A few hundred yards out of my driveway, I press play on my receiver and immediately feel a sense of release, as the cool and majestic groove of the Miles Davis quintet flows from the speakers. I crank up the volume a little more, and within a few measures the band kicks into a hot groove and my mood begins to brighten.

Today’s morning commute will take me to Boomer Nashua McLoud Extreme Car Audio in Nashua. The same guys who sold and installed my cars audio system (a work in progress) and whom I’m honored to have allowed me to write my fourth story for them in as many years. They are now celebrating their fifth birthday and sales are…. well, Booming!

When I enter the building, Ron Mackey, the stores manager, sales representative, and technician, greets me while simultaneously handling a customer phone call. At Boomers, this type of multi-tasking is the norm, so I decided to poke around at the stockpile of new accessories that abound. Speakers, subwoofers, power amps, navigation and security systems, radar detectors, remote car starters, speaker wire, after market speed parts, XM and Sirius satellite radios and now a wall-mounted display of custom rims. Boomer also has a myriad of oddball items that are sure to intrigue almost any car enthusiast. These items had multiplied exponentially since my first visit to Boomers three years ago. And hence, more than ever, I was bearing witness to the stores phenomenal growth. “We have definitely maximized the facilities potential,” explained Sean Strasshofer, one of the young and gifted technicians at Boomers.

After about twenty minutes of roaming around, I knew I wasn’t going to get to speak with Ron for sometime, as he was now explaining to a customer how to operate her newly installed remote starter. Now, several customers were patiently waiting to speak with Ron, while store owner, Jamie Page was in the Boomers sound room explaining to an astonished customer the benefits of installing “waterproof subwoofers” in his Jeep. Feeling the voltage around the store begin to climb, as often happens whenever Jamie goes into one of his high octane and expertly researched product descriptions, I sat down and relaxed on Boomers comfy couch to listen in and learn from his deft salesmanship. This particular customer was a sportsman, who enjoyed fishing and off-roading in the summer months. He preferred to drive with the top down and needed a speaker designed for the marine environment. A little skeptical, he explained to Jamie that he wanted to mount the subwoofers into a wooden enclosure to protect them from water. Jamie shot a big smile, then said, “Actually sir, you don’t have to waste your time and effort, I have actually seen these subwoofers placed underwater in a bathtub and they performed perfectly well.” The man burst out laughing, his face red and slightly contorted in amazement said, “I’ll take ‘em!” Jamie closed the deal by discounting the price and extending the warrantee, because he knew the man would not be able to enjoy them for another several months.

Now it was time to take a stroll out back to the Boomers garage and ask a few questions to Ryan, Norman, Josh and Sean. The three bay garage was buzzing with industrious noise, as each of them was working with a quiet, focused intensity. After all, Boomers customers were expecting their vehicles to be ready after work, so like any efficient workplace, there was a time frame for the majority of jobs to be completed. As I asked questions, none of the technicians ever stopped working. They talked to me about new technologies, such as the Ipod, and how it’s enormous impact in the past few years, has forced companies to fashion their products around Ipod integration. And how Bluetooth technology is the next big thing and is eliminating fiber optics. Or how a new product, which is little black box built by JL Audio called the ‘clean sweep’, will allow you to increase the fidelity of most factory installed radios and MP3 players without having to purchase a new receiver.

“What a day,” I thought as I walked outside to my car, happy and invigorated that I got to spend a few hours with such a great bunch of guys, (i.e. fanatics), who for the third straight year were nominated for Nashua’s Best Small Business Award. Certainly, one expects a business that receives such a nomination to offer superb services and excellent customer service. But Boomers has an intangible quality that defines greatness.

And what might this be? This is a question I’ve contemplated on several occasions over the past four years, and here’s what I’ve arrived at. All of us have a skill. Many of us are even good at several things. If you combine this with a little perseverance, and a sprinkle of luck, we all have the opportunity to be successful. However, this does not necessarily mean we will be happy. It’s a small percentage of us who are lucky enough to know and follow our true passion. I believe it’s hard enough to know what your true passion is, let alone follow it. But if and when you discover it, this happiness, or bliss, can drive you to achieve great things. It’s this unique quality, this unwavering passion that puts Boomer McLoud in the forefront of their profession.

Boomer McLoud is located at 419 Amherst Street, Nashua, NH 03060. Take Exit 7W off Rte. 3. Boomer McLoud is 1.5 miles up on the right, across from Building 19.

Feel free to contact Jamie, or Ron at 603-889-9799. Their fax # is 603-889-9775.

Visit (Boomer Nashua) on the Web at